01 — E-COMMERCE SYSTEM
Fine Rituals
E-commerce redesign
CLIENT
Fine Rituals
PLATFORM
Shopify
SCOPE
Full redesign
+ ongoing management
YEAR
2025 — 2026
CONTEXT
Fine Rituals is an Israeli e-commerce platform that imports and distributes premium beauty, wellness and lifestyle brands from Europe, the US and Australia — including 111SKIN, NailKind, Maginista and more. When I joined the company, the website needed a full overhaul to match the premium positioning of the brands it sold. I was responsible for the complete redesign of the Shopify store, and then managed all ongoing visual updates, campaigns, and content for the site.
WHAT I DID
01
Full Shopify redesign — rebuilt the store from the ground up with a new visual language that matched the premium positioning of the brands. New homepage, collection pages, product pages, and checkout flow.
02
Multi-brand visual system — designed a framework that could accommodate 15+ brands under one roof, each with their own identity, while maintaining a consistent Fine Rituals look and feel across all pages.
03
Campaign banners and promotional content — designed all hero banners, seasonal sale assets, and promotional imagery for the site on an ongoing basis.
04
Bundle and gift set imagery — created product imagery for bundles and gift sets that didn't have professional photography, maintaining the premium visual standard of the store.
05
Ongoing store management — managed all visual updates, new product launches, and seasonal refreshes independently across the full 2+ year period.