My experience comes from working in a fast-moving commercial environment, where I designed across multiple beauty and wellness brands and adapted creative for different channels and markets. I like the point where visual thinking meets real-world use, creating work that feels considered but still needs to perform, scale, and stay consistent.

I’m especially drawn to projects that combine strong visual identity with digital execution. I like working across different touchpoints, shaping a consistent look and feel while adapting the design to the needs of each platform.