Social Media
Campaings
Newsletters
Campaign & Digital Design
Multi-channel campaign design across e-commerce, social, paid media and email for a boutique beauty and lifestyle retailer.
Context
In-house / Marketing team
Market
Israel
Role
Digital Design · Campaign Creative · E-commerce · Email Marketing
Channels
Website · Meta · Social · Email
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The Challenge
Fine Rituals marketed a growing portfolio of boutique beauty and lifestyle brands in Israel, each with different products, audiences and visual identities. The challenge was to create campaign creative for launches, promotions and brand-awareness activity across multiple digital channels while keeping every execution clear, consistent and adaptable.
Each campaign needed to work across website, social, paid media and email without losing its core visual idea.
My Role
I worked across campaign concepting, visual design and execution, adapting creative across e-commerce, social, paid media and email. My role also included preparing and managing campaign assets for Meta Ads, Google Ads and Flashy, as well as supporting newsletter setup, automation and campaign delivery.
Campaign System
Social & Paid Campaigns
Social content ranged from promotional offers and product launches to brand-awareness and educational content, supporting both short-term campaign goals and ongoing brand presence.
Website & E-commerce
Campaigns were carried into the online store through homepage banners, promotional graphics and supporting brand touchpoints, helping connect paid and social activity with the shopping experience.
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Email Campaigns
Email extended the same campaign language into a direct customer channel, supporting launches, promotions and repeat engagement with the existing audience.
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Campaign Operations
Beyond the visual work, I was involved in campaign setup and delivery across Meta Ads, Google Ads and Flashy, including newsletter scheduling, automation and technical campaign execution.
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Final Outcome
