E-commerce
Web Design
Shopify
E-commerce redesign
Full Shopify redesign for Israel's leading beauty and wellness importer—creating a coherent visual identity across hundreds of products and different brands.
COMPANY
Fine Rituals
PLATFORM
Shopify
SCOPE
Full redesign
+ ongoing management
Tools
2025-2026
HOME PAGE
The Challenge
A premium brand with a generic-looking store.
Fine Rituals stocks a wide range of product categories — body care, face, makeup, nails, sexual wellness, hair, home fragrance, and curated bundles. The original Shopify store treated them all the same way. There was no visual hierarchy between categories, no consistent brand language across product pages, and the overall design felt generic rather than aspirational. Customers landing on the site had no clear sense of what Fine Rituals stood for.
My Approach
Redesigning from the ground up.
I rebuilt the Shopify store with three goals: create a coherent visual identity that works across every product category, make browsing feel intuitive for a wide catalogue, and bring the design up to the standard of the brands it carries.
01
Homepage layout
Full homepage layout and visual hierarchy that guides the eye
02
Product pages
Consistent product listing templates with clear benefit communication
03
Navigation
Navigation for dozens of sub-categories across diffrent brands
04
Brand language
Unified visual brand language: typography, color, imagery style
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The Outcome
A store built to scale
The redesigned store launched across all product categories, giving Fine Rituals a consistent visual presence for the first time. The new structure made it significantly easier to add new products and brands without breaking the layout — an ongoing need for a company that regularly brings in new lines.
