E-commerce
Web Design
Shopify
Sambusk Stand
Branding and UX/UI project designed to create a unique and engaging ordering experience for a young, trend-conscious audience. The project integrates vibrant visuals, interactive elements, and sustainable packaging to reflect modern consumer values and enhance user engagement.
COMPANY
Fine Rituals
PLATFORM
Shopify
SCOPE
Full redesign
+ ongoing management
YEAR
2025 — 2026
The Challenge
Develop a fresh and exciting brand identity that would resonate with Tel Aviv’s youth.
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A visually striking, playful, and modern brand identity.
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An intuitive ordering interface that allows customers to customize and track their orders in real-time.
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Sustainable packaging that aligns with eco-conscious values.
The Solution
Redesigning from the ground up.
The branding was inspired by the concept of "Popping Flavors," reflecting the dynamic energy of the target audience. Key elements include:
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Color Palette: Neon pinks, electric blues, and vibrant yellows to create excitement and visibility.
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Typography: A bold, playful font with dynamic shapes to reinforce the energetic and fun nature of the brand.
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Logo Design: A custom typeface that embodies the youthful and trendy feel of the stand.
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Visual Identity: A unique branding approach features images of people enjoying the food with lines covering their eyes, symbolizing the irresistible and addictive nature of the flavors. This artistic choice adds a sense of mystery and playfulness while reinforcing the brand’s energetic appeal.
Packaging Design
A store built to scale.
Packaging brought the brand to life across every touchpoint — bags, boxes, stickers, and the physical stand.
The Process
Redesigning from the ground up.
01
Brand concept
Concept of "Popping Flavors" — dynamic energy for a young audience
02
Visual identity
Typography, color palette, logo with dynamic shapes
03
Packaging
Eco-friendly materials, branded artwork, production-ready files
04
Digital UI
Mobile ordering app + physical kiosk tablet interface
Mobile App
Order flow — designed for the moment.
The app lets customers customize and track orders in real-time, tying the digital and physical experience together.
The Outcome
From concept to launch.
The redesigned store launched across all product categories, giving the brand a consistent visual presence for the first time. The new structure made it significantly easier to add new products without breaking the layout.
