Social Media
Meta Ads
Campaign
Social & Campaign
Solo content production for Fine Rituals — product photography editing, Meta ad creatives, and promotional campaigns across Instagram and Facebook for 15+ brands.
COMPANY
Fine Rituals
PLATFORM
Instagram · Facebook
SCOPE
Full redesign
+ ongoing management
Tools
Photoshop · Meta Ads
The Challenge
One designer. Fifteen+ brands. Moving fast.
Fine Rituals carries many brands, each with its own visual identity and tone. The challenge: producing high-quality content at speed without letting everything blur into a generic feed. Doing this solo across multiple platforms meant building a production system that could move quickly without sacrificing quality.
My Approach
Building a system I could run alone.
I owned the full content pipeline from brief to published post:
-
Product photography editing — retouching and compositing for feed and story formats, adapted per brand
-
Promotional ads — Meta creatives for product launches, seasonal campaigns, and offers across 15+ brands
-
Brand content — feed posts balancing promotional messaging with brand storytelling
-
Templates and style frameworks — reusable systems to produce consistently without starting from scratch
The Outcome
Consistent, on-brand content at scale.
Delivered consistent, on-brand content for over 15 brands across Instagram and Facebook within a fast-moving commercial environment—solo. Sharpened the ability to manage multiple visual identities simultaneously and produce polished output without a team.
