03 — SOCIAL & CAMPAIGN
Content that
converts.
CLIENT
Fine Rituals
PLATFORM
Instagram, Meta Ads, Email
SCOPE
Ongoing content & paid campaigns
YEAR
2025 — 2026
CONTEXT
As the in-house designer at Fine Rituals, I was responsible for all social and campaign content across Instagram, Meta paid ads, and the brand's email newsletters. The challenge was producing high-volume, high-quality content consistently — across multiple brands, formats, and campaign types — while maintaining a premium feel that matched the positioning of international beauty brands like 111SKIN, NailKind, and Maginista.
WHAT I DID
01
Designed all Instagram posts and stories — ongoing social content across multiple brands, each requiring its own visual tone while fitting within the Fine Rituals brand world. Product launches, promotions, brand moments, and seasonal campaigns.
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02
Built and managed paid Meta campaigns — designed all ad creatives for Facebook and Instagram paid campaigns. Feed ads, story ads, and carousel formats across different campaign objectives and audiences.
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03
Designed email newsletters — created all newsletter templates and campaign emails for the Fine Rituals customer base. New product announcements, seasonal promotions, and brand story content.
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04
Managed content independently — owned the full pipeline from brief to final asset across all channels, without a creative director or art director above me. Everything published was designed, sized, and delivered by me.
INSTAGRAM — FEED POSTS
STORIES · 9:16 FORMAT
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