Product Listing

E-commerce

Web Design

Shopify

Product listing system.

The company distributed multiple beauty and wellness brands across Asian e-commerce platforms. Each platform required product listing images that communicated key benefits quickly — without relying on language. The challenge was creating a system that worked across many different products while staying visually consistent and on-brand.

COMPANY

Fine Rituals

PLATFORM

Asian e-commerce platforms

SCOPE

Full redesign
+ ongoing management

Tools

Photoshop · Meta Ads

The Challenge

A premium brand with a language barrier.

Fine Rituals distributes multiple beauty and wellness brands across Asian e-commerce platforms. Each platform required product listing images that communicated key benefits quickly — without relying on language. The challenge was creating a visual system that worked across many different products while staying visually consistent and on-brand.

My Approach

Redesigning from the ground up.

Icon library

Designed a library of product benefit icons — each communicating a single claim in a consistent visual language

Scalable system

Same icon style applied across multiple brands and product categories for visual coherence

Photography integration

Designed full listing images combining icons with product photography

Platform delivery

Sized and formatted for each platform's specific requirements across multiple Asian markets

The Outcome

Icon system

The icon system launched across all product categories, giving Fine Rituals a consistent visual presence across all platforms for the first time. The new structure made it significantly easier to add new products and brands without breaking the layout.