Selected Work · Commercial Design
CAMPAIGN &
DIGITAL DESIGN
Multi-channel campaign design for beauty and lifestyle brands — translating one visual direction across social, web, e-commerce, email and paid media.
Social
E-commerce
Paid Media
Role
Digital Designer
Focus
Campaign systems
Channels
Social · Web · Email
Environment
Multi-brand retail
02 / Context
ONE BRAND.
MANY MOMENTS.
The challenge was to create campaign assets that could move between different channels and formats while still feeling connected to the same visual system.
The work included campaign concepting, visual design and execution across e-commerce, social, paid media and email — balancing speed, consistency and commercial clarity.
03 / Campaign system
BUILT
TO FLEX.
A flexible visual language made to stretch across seasonal campaigns, launches and promotional moments.
04 / Structure
THE SAME IDEA.
DIFFERENT FORMAT.
Web / Commerce
FROM CAMPAIGN
TO COMMERCE.
05 / Selected campaign
A CAMPAIGN
IN MOTION.
Rather than treating each deliverable as a separate design, the visual direction was adapted across formats so the campaign could stay recognizable from the first impression through to conversion-focused touchpoints.
06 / Channel delivery
SOCIAL → WEB →
EMAIL → PAID.
Each format was adjusted to its context while keeping the campaign’s hierarchy, imagery and overall visual tone connected.
07 / Working method
FAST.
CONSISTENT.
SCALABLE.
01
Campaign direction
Define the visual mood, hierarchy and key message for the campaign.
02
Core assets
Build the main campaign compositions before adapting them into channel-specific formats.
03
Adaptation
Translate the system into social, web, email and paid-media deliverables.
04
Delivery
Prepare assets in the formats required by each platform and campaign channel.
08 / Outcome
A VISUAL
SYSTEM THAT
CAN TRAVEL.
01
Consistent identity
One visual language across different campaign formats.
02
Flexible layouts
Designs that adapt to different screen sizes and placements.
03
Commercial clarity
Clear promotional hierarchy without losing the brand feel.
