UX /UI
Hatachana
Visual identity and mobile experience for guided tours inside Tel Aviv’s Central Bus Station.
Context
48-hour design exam
Platform
Mobile App · Landing Page
Role
Branding · UX/UI · Visual Design
Year
2023
The Challenge
Tel Aviv’s Central Bus Station had become an attraction for people interested in exploring unusual and abandoned urban spaces. The challenge was to turn that curiosity into a guided experience that felt safe, accessible and easy to navigate.
The brief called for a visual identity and mobile flow that would let users discover tours, view details and register for a guided visit.
The Concept
The visual direction balances the raw, urban character of the station with a clear and approachable digital system. Industrial neutrals create the atmosphere, while a strong yellow accent introduces visibility, guidance and a sense of movement through the space.
Identity
The identity was designed to feel direct and functional while still reflecting the character of the location. The system combines a bold wordmark, a compact icon and a limited color palette that can move easily between physical and digital applications.
Visual Language
The visual system uses a compact set of typography, color, icons and illustrations to keep the experience consistent across the app and supporting digital materials.
Illustration
Character illustrations were used to make the experience feel more human and approachable against the station’s heavier urban character.
The Experience
The mobile flow takes users from registration to discovering a tour, reviewing its details and confirming a booking.
Getting Started
Login / Sign-up
Splash 2
Splash 1
Sign-up
Sign-up Filled
Sign-up Empty
Tour Details & Booking
Confirmation
Tour details
Tour browsing
