E-commerce
Web Design
Shopify
Sambusk Stand
Branding and UX/UI project designed to create a unique and engaging ordering experience for a young, trend-conscious audience. The project integrates vibrant visuals, interactive elements, and sustainable packaging to reflect modern consumer values and enhance user engagement.
The Solution
Redesigning from the ground up.
The branding was inspired by the concept of "Popping Flavors," reflecting the dynamic energy of the target audience. Key elements include:
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Color Palette: Neon pinks, electric blues, and vibrant yellows to create excitement and visibility.
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Typography: A bold, playful font with dynamic shapes to reinforce the energetic and fun nature of the brand.
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Logo Design: A custom typeface that embodies the youthful and trendy feel of the stand.
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Visual Identity: A unique branding approach features images of people enjoying the food with lines covering their eyes, symbolizing the irresistible and addictive nature of the flavors. This artistic choice adds a sense of mystery and playfulness while reinforcing the brand’s energetic appeal.
The Challenge
Develop a fresh and exciting brand identity that would resonate with Tel Aviv’s youth.
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A visually striking, playful, and modern brand identity.
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An intuitive ordering interface that allows customers to customize and track their orders in real-time.
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Sustainable packaging that aligns with eco-conscious values.
The Process
Redesigning from the ground up.
01
Brand concept
Concept of "Popping Flavors" — dynamic energy for a young audience
02
Visual identity
Typography, color palette, logo with dynamic shapes
03
Packaging
Eco-friendly materials, branded artwork, production-ready files
04
Digital UI
Mobile ordering app + physical kiosk tablet interface
Packaging Design
A store built to scale.
Packaging brought the brand to life across every touchpoint — bags, boxes, stickers, and the physical stand.
The Outcome
From concept to launch.
The redesigned store launched across all product categories, giving the brand a consistent visual presence for the first time. The new structure made it significantly easier to add new products without breaking the layout.
Mobile App
Order flow — designed for the moment.
The app lets customers customize and track orders in real-time, tying the digital and physical experience together.
COMPANY
Fine Rituals
PLATFORM
Shopify
SCOPE
Full redesign
+ ongoing management
YEAR